WMUK News

Make Blood Cancer Visible (MBCV) - 2018 Campaign

Make Blood Cancer Visible (MBCV) - 2018 Campaign

03-Oct-2018

JOURNEY OF THE MBCV 2018 ROADSHOW

 

September is the national Blood Cancer Awareness Month and this year, Lymphoma Action and Janssen launched a campaign called Make Blood Cancer Visible (MBCV). Double Olympic gold medallist, Dame Kelly Holmes was announced as the official ambassador of the 2018 MBCV campaign. Kelly Holmes has been an active campaigner on raising awareness of blood cancer, having lost her mum to Myeloma. Please follow the following links to view some of her media interviews

https://www.youtube.com/watch?v=LZb1W3AcjDM 

https://www.youtube.com/watch?v=z2RNTPqCZ6I

https://www.youtube.com/watch?v=hVQzhM_YPTc  

MBCV ran nationwide awareness roadshows in Westfield Stratford, London, Cardiff, Manchester and finishing in Edinburgh. WMUK, alongside other patient charities, were also a part of this campaign and we had representation of Waldenstrom’s with a dedicated life size figure with a patient tale on display for all audiences. These were transparent, motion-activated human figures which creatively represented the ‘unseen’ or invisible nature of blood cancer. 

This a drive by Janssen and its partners to bring the various blood cancers and their symptoms to raise awareness of this silent, degenerative disease and showcasing the impact on all those involved - to include patients, carers, family members and healthcare professionals. Participants were invited to share their stories and experiences with blood cancer and can be seen on their Facebook page https://www.facebook.com/letstalkaboutbloodcancer/

For further information, please follow this link:

http://www.makebloodcancervisible.co.uk/

 

Many of you from the WM community came out to support this campaign. Thank you to all those who helped bring WM to the forefront. Here are some pictures from this drive.

 

Click images to expand.

CardiffCardiffCardiffCardiffCardiffCardiff
EdinburghEdinburghEdinburghEdinburghEdinburghLondonLondon
London
Next